For solar installers with real lead volume and ad spend
The math: Conversion = (Dream Outcome × Likelihood) ÷ (Time Delay × Effort). "Time Delay" is the time between a homeowner submitting a quote request and you actually replying — right now that's sitting at 8–12 hours, and it's wrecking the rest of the equation. Drop it to under two minutes, and conversion improves without touching price, reviews, or panel brand.
21x
More likely to book a site survey with a sub-5-minute lead reply
8–12 hrs
Your current reply time, already too slow, probably
<2 min
Lead reply time, fixed
Run the Maths on Your Own Leads
A lead contacted within five minutes is 21 times more likely to book than one contacted after thirty. Not a marginal lift, the whole denominator collapsing toward zero.
Take your paid leads last month, your real booked-install rate, and the gap between that and a 21x-adjusted rate. Multiply by your average install value. That number is sitting in your CRM right now.
You don't have to lower prices or out-advertise anyone. You have to stop losing on the one number that costs the least to fix.
The guarantee: if we don't hit the agreed minimum of qualified conversions within 60–90 days, we keep working at no extra cost. The downside risk is ours.
The Objections, Answered
Run the numbers before you assume any of these.
Check the timestamps on your last few quote requests before you assume that. Most owners believe their lead reply time is under an hour. The CRM usually says otherwise.
A notification isn't a reply to the homeowner. It's a flag for a human to act on, which still leaves the lead unanswered. This is the reply, not the flag.
Check the timestamps. A lead that goes cold from a slow reply looks identical to a bad lead. Most "bad leads" are a reply-time problem wearing a different label.
No lock-in. And if we don't hit the agreed minimum of qualified conversions within 60–90 days, we keep working at no extra cost until we do. Zero downside risk on your side.
Depends on lead volume and average install value, worked out on the call. Performance-aligned — we earn when the math improves for you, not before.
Fix the One Number That's Actually Costing You
Apply for a private deployment session. We'll run the numbers on your own leads and show you exactly what a slow reply to new enquiries is costing you.