MIT and InsideSales.com measured it. A lead contacted within 5 minutes is 21x more likely to book a job. The average plumbing business calls back in 43 hours.
For Plumbing Businesses Running Paid Ads
At 43 Hours, The Average Plumbing Business Answers Its Best Lead. MangoTeq Sentinel Does It In Under Two Minutes.
Every job that went to a faster competitor has the same story behind it.
Just Hit Play
Watch: “Plumbing Leads Are Getting Stolen by Delays”
Your ads are working. Leads are coming in. What happens to them between the moment they arrive and the moment you actually call back is where the job goes. By the 43-hour average... the homeowner already has someone else’s van outside their house.
<2 min
Sentinel response time
21x
More likely to book with a sub-5-minute response
24/7
Coverage: nights, weekends, bank holidays
The documented cost of a slow callback.
→A lead contacted within 5 minutes is 21 times more likely to book than one called back after 30 minutes. MIT and InsideSales.com, Lead Response Management study.
→The average plumbing business takes 43 hours to respond to a new lead. That gap is the only reason their conversion rate looks the way it does.
→A four-van business in Derby paid for a lead on a blocked drain. The homeowner waited twenty minutes, called the next plumber on Google, had hot water by 9pm. Just not from the business that paid for the lead.
→Sentinel replies within two minutes, in your name, by SMS, WhatsApp, or voice. No software to install. No one new to hire.
What plumbing business owners ask before they start.
Straight answers.
The MIT and InsideSales.com study measured response times across thousands of service businesses. The average was 43 hours, during business hours only. Evenings, weekends, and bank holidays were barely covered at all. Most owners believe they respond faster than they do. The numbers say otherwise, almost every time.
You. Every message goes out in your business’s name, by SMS, WhatsApp, or voice. MangoTeq isn’t visible to the homeowner at any point.
No. Sentinel is a managed service, not a platform. Every message is built for your business before anything goes live. You’re not configuring software. We’re operating the response.
An answering service takes a message and waits for someone to act on it. Sentinel responds immediately, in your name, and keeps following up until the lead books or says no. You don’t need to be free to take the call.
Most businesses we work with discover they were losing 20–30% of paid leads to slow response alone, leads that were never bad, just never answered in time. You won’t know which leads were recoverable until something actually replies to them within minutes instead of hours.
We review your current lead flow (website, Google Ads, call tracking) and show you exactly where the gaps are. Sentinel is built around your existing setup in days. No software install, no new hire, no change to how you run jobs.
It depends on your lead volume and average job value, so we work it out on the call. Pricing is performance-aligned. We go through the numbers together before anything is agreed.
Stop losing jobs you’ve already paid for.
Apply for a private deployment session. We’ll show you exactly where leads are falling through, using your own numbers, not industry averages, and how Sentinel closes the gap. Done for you.
After the first two weeks, you’ll have a real number for what was going cold and what it was worth. You decide from there.