Built for Solar Installers

Your Offer's Fine.
One Number's Wrecking It.
Here's the Math.

Every lead you buy is a bet. Right now you're winning the bet and losing the payout, for one specific, fixable reason.

Whether a lead converts comes down to four things: how much they want solar (high, they filled out a form), how likely they think it is your business delivers (depends what happens next), how long they have to wait to find out (this is the one that's killing you), and how much effort it takes them to get an answer (that's on you too, and it's broken right now).

Conversion =
(Dream Outcome × Perceived Likelihood) ÷
(Time Delay × Effort)

You can't change how badly someone wants solar. You can't easily change how trustworthy you seem on paper. But Time Delay is sitting at 8–12 hours industry-wide right now, and that single number is doing more damage to your conversion rate than your price, your reviews, or your panel brand combined.

Drop Time Delay from hours to under two minutes, and the rest of the equation doesn't have to change at all for your numbers to move.

Run the numbers on a typical book of leads. A lead contacted within five minutes is 21 times more likely to book than one contacted after thirty. That's not a marginal lift. That's the entire denominator of the equation collapsing toward zero.

If you're buying leads at £50–£150 each and converting a fraction of what's possible, you are not running a marketing problem. You are running a Time Delay problem with a marketing-sized invoice attached to it.

The Math

You're Not Losing on Price. You're Losing on Time Delay.

Here's how to actually find out what this is costing you, in three steps:

1Take your number of paid leads last month.
2Take your actual booked-install rate (not the rate you
assume, the rate you'd find if you checked the timestamps).
3Multiply the gap between that and a 21x-adjusted rate
by your average install value.

Most installers who run this exercise find a five-figure monthly number sitting in the gap between "leads we paid for" and "leads we actually answered fast enough to win." That number isn't theoretical. It's sitting in your CRM right now, timestamped.

10:14 AM // Quote request submitted

Lead arrives in your inbox

Time Delay clock starts. Nobody answers.

10:16 AM // 2 minutes later

Competitor's Time Delay: 2 minutes

Site survey booked. Equation solved in their favour.

10:22 AM // 8 minutes in

Site survey booked with your competitor

Same lead cost. Different Time Delay. Different outcome.

Next Working Day

You call back

Your Time Delay: 17 hours. Job's gone.

The Offer: We Fix the One Number You Control

Sentinel responds to every lead within two minutes, in your name, and keeps following up until it books or says no. Done for you. No software, no new hire.

The Offer

Time Delay Drops to Under Two Minutes. The Rest of Your Business Doesn't Change.

You don't have to lower prices to compete. You don't have to out-advertise anyone. You just have to stop losing on the one number that's currently costing you the most for the least effort to fix.

Time Delay: Solved Sub-2-minute response, every lead, every channel

Effort: Removed From You You don't manage it. We do. Zero new admin on your side

Perceived Likelihood: Up A fast, professional reply signals exactly the trust your close rate needs

Done For You We build it, run it, and report the numbers. You see the math improve.

The guarantee: if we don't deliver the agreed minimum of qualified conversations within 60–90 days, we keep working at no additional cost until we do. You carry zero downside risk on this offer.

How It Works

Three steps. No disruption to your business.

We Run Your Numbers

We pull your actual lead volume and response times, and show you the exact pound figure Time Delay is currently costing you.

We Deploy

Sentinel is built around your existing setup. No software to install, no staff to train.

You Watch the Number Move

Every lead gets a sub-2-minute response. You see more installs from the exact same ad spend.

The Outcome

Same Spend. Same Leads. A Different Number at the Bottom.

You're not being asked to spend more to fix this. You're being asked to stop wasting what you already spend on a number that costs nothing to correct and currently costs you the most.

Immediate drop in leads lost to competitor response speed
Dormant leads re-engaged within 48 hours of deployment
A documented number for what Time Delay was costing you
Most businesses recover the deployment cost within 30 days

The equation didn't change. Only the number you were losing on did.

After Sentinel Deployment

Time Delay

<2 minutes

Down from 8–12 hours

Effort Required From You

Zero

Fully managed

Conversion Math

Improved

Same spend, same leads

"Most solar installers we work with discover they were losing 20–30% of their paid leads to slow response. Same leads, same spend. The only thing that changed was Time Delay."

– MangoTeq Sentinel Deployment Team

30%

Typical recoverable
opportunity in slow-response leads

Common Questions

Straight answers to what solar installers ask us most.

Run the numbers before you assume that. Most owners believe their Time Delay is under an hour. The timestamps usually say otherwise. We'll show you yours before you pay anything.

A notification isn't a response. It's a flag for a human to act on, which still leaves Time Delay running. Sentinel is the response, not the flag.

No. Every message goes out in your name, written the way your business actually talks. Perceived Likelihood goes up, not down.

Check the timestamps before you decide that. A lead that goes cold from delay looks identical to a bad lead. Most "bad leads" are actually a Time Delay problem wearing a different label.

No lock-in, nothing to unwind. And if we don't hit the agreed minimum of qualified conversations within 60–90 days, we keep working at no extra cost until we do. The downside risk is entirely ours.

We pull your real numbers, show you the gap, and build Sentinel around your existing setup. Days, not weeks.

Depends on your lead volume and install value, so we work it out on the call. Pricing is performance-aligned — we make money when the math improves for you, not before.

Fix the One Number That's
Actually Costing You

Apply for a private deployment session. We'll run the numbers on your own leads and show you exactly what Time Delay is costing you, then how Sentinel closes it.

Apply for a Private Deployment

This isn't a sales call. It's a deployment session for qualified solar installers.

£300K–£5M Revenue Done-For-You Deployment Performance-Aligned Pricing 60–90 Day Performance Guarantee

Your Offer's Fine. One Number's Wrecking It. Here's the Math.