Whether a lead converts comes down to four things, regardless of how many people work for you: how much they want solar, how likely they think you are to deliver, how long they wait to find out, and how much effort it takes to get an answer.
(Dream Outcome × Perceived Likelihood) ÷
(Time Delay × Effort)
At 5 employees, Time Delay was one person's problem and easy to see. At 25, it's spread across crews and an office team, and nobody can point to exactly where it broke. The number is the same — 8–12 hours, industry‑wide — it's just hiding inside more headcount now.
You don't fix this by hiring more people. You fix it by making one part of the equation measurable again.