Steve Doyle runs Doyle Plumbing & Heating in Leeds. Fourteen vans. Eleven years trading. An ops manager, three office staff, an answering service for nights and weekends. On paper, the call-handling problem was solved years ago.
Then a cold snap hit on a Friday. Burst pipes across the city. The answering service took message after message. The on-call rota, two technicians covering the whole weekend, couldn't physically get through them fast enough. By Saturday lunchtime the messages had backed up so far that some weren't actioned until Sunday evening.
Steve found out Monday morning. His ops manager had pulled the weekend's enquiry list against what actually got booked... Nine leads, no callback within four hours. Six of those nine had already booked someone else by the time anyone from Doyle Plumbing reached them.
He'd paid for those leads. The team he'd built specifically to handle this hadn't failed because anyone was lazy or careless. It failed because the volume spiked past what a two-person on-call rota and an answering service could absorb in real time. Nobody owned the job of catching the overflow.