InsideSales.com and MIT studied lead response across thousands of businesses. A lead contacted within five minutes of enquiring is 21 times more likely to qualify than one contacted after 30 minutes.
The average SME service business — the kind your agency runs paid ads for — contacts new leads 43 hours after they enquire. That's not anecdotal. It's been measured, and the finding has held up.
Your clients' leads arrive, sit untouched for 43 hours, and the prospect has already moved on by the time someone calls back. The campaign performed. The problem was the 43 hours.