Tom Whitfield has been running his agency in Leeds for six years. In March, he was four hours from cancelling a client relationship he'd spent eleven months building, because the client kept saying nothing was converting, while his dashboard showed the campaign performing exactly as planned.
He'd started writing the email. Then his phone buzzed: another agency owner had just booked £48,000 from three-year-old leads, using nothing but better follow-up. Tom didn't send the email.
He ran his own agency's enquiries through Sentinel first. Two weeks later, he sat down with the client and showed them a dashboard instead of a defence: every lead, every contact attempt, every outcome. The client asked if they could do the same for the last six months. Tom's been with that client ever since.